Status : Verified
| Personal Name | Fresnido, Farah Danella S. |
|---|---|
| Resource Title | Factors affecting the consumption of ready-to-drink (RTD) yogurt drinks by Filipino college students in Metro Manila |
| Date Issued | 11 July 2024 |
| Abstract | With the persistent increasing demand for yogurt-labeled RTD drinks in the Metro Manila are explored to help in its successful marketing. This study aimed to evaluate the knowledge and perception of Filipino consumers on the contents of yogurt drinks, assess the attitudes and self-efficacy of Filipino RTD drink consumers and their association with nutritional knowledge, and determine the factors that influence the consumption of RTD yogurt drinks by Filipino consumers. A quantitative survey was administered through Google Forms to consumers (n = 385) of yogurt-labeled RTD drinks who are currently at the collegiate level at universities around the National Capital Region, Philippines. The obtained data was analyzed through the RStudio software. The results of the study showed that among the three (3) levels of knowledge examined, the majority of the respondents exhibited a good level of knowledge on the contents of yogurt-labeled RTD drinks, and they had positive attitudes towards its various features. In addition, respondents exhibited poor self-efficacy such that external factors may easily entice them to purchase yogurt-labeled RTD drinks. Results also revealed that the respondents’ volume of consumption was influenced mainly by their attitudes and self-efficacy, specifically with attitudes related to being trendy and self-efficacy towards cravings for sweets, seeing RTD yogurt drink stalls, and seeing other people drinking RTD yogurt drinks. Thus, these factors would be beneficial in facilitating successful promotion of yogurt-labeled RTD drinks to the Filipino market. |
| Degree Course | Bachelor of Science in Food Technology |
| Language | English |
| Keyword | Consumer behavior; Yogurt drinks; Dairy products; Nutrition—Requirements; Nutritional knowledge |
| Material Type | Thesis/Dissertation |
Preliminary Pages
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Category : F - Regular work, i.e., it has no patentable invention or creation, the author does not wish for personal publication, there is no confidential information.
Access Permission : Open Access